The Strategy and Tactics of Pricing by Thomas Nagle
Requirements: PDF Reader, 5.27 MB
Overview: For undergraduate introduction to Market Pricing courses.
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
Genre: Non-Fiction | Marketing Related
Download Instructions:
(Closed Filehost) https://ul.to/m0e1eeue
Mirror:
http://hulkfile.eu/8mo3erq0e8z2.html
Requirements: PDF Reader, 5.27 MB
Overview: For undergraduate introduction to Market Pricing courses.
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
Genre: Non-Fiction | Marketing Related
Download Instructions:
(Closed Filehost) https://ul.to/m0e1eeue
Mirror:
http://hulkfile.eu/8mo3erq0e8z2.html