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The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully by Gerald M. Weinberg
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Overview: Consulting may be defined as the art of influencing people at their request. The Secrets of Consulting takes you behind the scenes of that art, explaining in detail why the world of consulting seems so irrational, and some very practical steps you can take to make it more rational. Topics Gaining control of change, marketing and pricing your services, what to do when they resist your ideas, and more.

The Secrets of Consulting has been used in dozens of different fields. If you are a consultant, or ever use a consultant, this book is for you. The author draws on his 50+ years of consulting experience to share his secrets about the often irrational world of consulting.

Genre: Non-Fiction > General > Business > Communication > Entrepreneurship > Management > Non-Fiction > Personal Development



Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to:-

► price and market your services;
► avoid traps and find alternative approaches;
► keep ahead of your clients;
► create a special "consultant's survival kit";
► trade improvement for perfection;
► negotiate in difficult situations;
► measure your effectiveness;
► be yourself;
► find clients;
► get needed exposure;
► set just-right fees;
► gain trust.

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